June 27, 2019
CHALLENGE
• Grand Opening – 2nd Location in over 100 years
APPROACH
• Media Relations – advance, opening and post-opening
• Partnerships with regional community groups
RESULTS
• 3 Million+ Total Audience reached (viewership and readership)
• 44 Broadcast and Print/Online Stories
• 62+ Minutes – Combined Television Air Time (ALL EARNED MEDIA)
• $90,100 Publicity Value
• 45+ Community Connections