• Build anticipation for Georgia Peaches – iconic brand available for only 90 days annually
• Create awareness in key markets across the U.S.
• Build and grow social media audience
• Pitch and place nationally known Chef Hugh Acheson on CBS The Dish and key market media outlets – highlighting Georgia Peaches
• Targeted broadcast placements – utilizing dietitian TV network
• Target top food consumer media outlets in U.S. to receive first of season Georgia Peaches
• Partner with iconic established social brand – Big Green Egg – develop national social media promotion – “Guess How Many Georgia Peaches are in a Big Green Egg”. Highlight versatile recipes, fun engaging videos. Collect data from promotion entries.
• 15 Broadcast Television Placements in 3 months
• Blogger Engagement Program – 200 blogger connections
• National Media – 40 national outlets
• National Social Media Promo with Big Green Egg – over 9,000 entries and database info