Georgia Peach Council – Georgia In July
Georgia Peaches case study, Florida PR, PR, Public Relations
15190
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Georgia Peach Council – Georgia In July

Date

20 November

About This Project

CHALLENGE

• Build anticipation for Georgia Peaches – iconic brand available for only 90 days annually

• Create awareness in key markets across the U.S.

• Build and grow social media audience

APPROACH

• Pitch and place nationally known Chef Hugh Acheson on CBS The Dish and key market media outlets – highlighting Georgia Peaches

• Targeted broadcast placements – utilizing dietitian TV network

• Target top food consumer media outlets in U.S. to receive first of season Georgia Peaches

• Partner with iconic established social brand – Big Green Egg – develop national social media promotion – “Guess How Many Georgia Peaches are in a Big Green Egg”. Highlight versatile recipes, fun engaging videos. Collect data from promotion entries.

RESULTS

• 15 Broadcast Television Placements in 3 months 

• Blogger Engagement Program – 200 blogger connections

• National Media – 40 national outlets

• National Social Media Promo with Big Green Egg – over 9,000 entries and database info