Kilroy Agency | Tampa Food PR Agency Watches Grocery Delivery Service Boom Clients Changing Strategies for Consumer Marketing
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Tampa Food PR Agency Watches Grocery Delivery Service Boom Clients Changing Strategies for Consumer Marketing

Tampa Food PR Agency Watches Grocery Delivery Service Boom Clients Changing Strategies for Consumer Marketing

Growing up back in Ireland and walking to the butcher, bakery, fish monger and produce shops with my granny, I remember that shopping experience and enjoyed it as a child. But it must have been a full day’s work – what was a social, food, family building effort took the better part of day and a whole week worth of food prep and planning.

With work, kids, life – every day gets busy. While it would be nice to have a healthy, delicious dinner prepared and waiting for you after a long, stressful day? Getting to the grocery store, thinking through meal planning, checking prices and sales, loading up and getting everything back home to the pantry … this process can make your head spin. Enter Food / Grocery delivery services. They’re everywhere and sometimes you feel like you’re the only grocery shopper actually shopping for your own items, right?

Our team is watching how our clients now impact the shrinking in-store consumer audience with POS messaging, brand packaging and shifting marketing efforts to digital, social media, engagement and awareness through reviews and blogger referrals.

With home food delivery boxes like Hello Fresh, Plated and Blue Apron, it’s easy to have a fresh and beautiful meal on the table for the whole family in a matter of minutes. Here’s a highlight of these top 3 although others are emerging every month it seems.

Hello Fresh
Two Person Plan
Recipes per week: Three
Price per serving: $9.99
Weekly total: $59.94
Website: https://www.hellofresh.com/

Plated
Two Person Plan
Recipes per week: Three
Price per serving: $11.95
Weekly total: $71.70
Website: https://www.plated.com/

Blue Apron
Two Person Plan
Recipes per week: Three
Price per serving: $9.99
Weekly total: $59.94
Website: https://www.blueapron.com/

These services make life simple, while they can be pricey, they guarantee that dinner is waiting, they allow you to do the cooking and may even take the impulse buying option out by list planning and not putting you in front of the BOGO cinnamon rolls.
Keep watching this trend as it grows, changes and emerges – the grocery business is watching it very carefully … it will affect how consumers are marketed to in every area.

#AgencyLife #KilroyWasHere #GroceryMarketing #FoodPR

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