Kilroy Agency | Georgia Peaches
Georgia Peaches case study, Florida PR, PR, Public Relations
15190
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Georgia Peach Council – Georgia In July

Date
About This Project

CHALLENGE

Build anticipation for Georgia Peaches – iconic brand available for only 90 days annually

Create awareness in key markets across the U.S.

Build and grow social media audience

APPROACH

Pitch and place nationally known Chef Hugh Acheson on CBS The Dish and key market media outlets – highlighting Georgia Peaches

Targeted broadcast placements – utilizing dietitian TV network

Target top food consumer media outlets in U.S. to receive first of season Georgia Peaches

Partner with iconic established social brand – Big Green Egg – develop national social media promotion – “Guess How Many Georgia Peaches are in a Big Green Egg”. Highlight versatile recipes, fun engaging videos. Collect data from promotion entries.

RESULTS

• 15 Broadcast Television Placements in 3 months 

• Blogger Engagement Program – 200 blogger connections

• National Media – 40 national outlets

• National Social Media Promo with Big Green Egg – over 9,000 entries and database info