LOCALE Market / FarmTable Cucina – Michael Mina Group

15189

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LOCALE Market / FarmTable Cucina – Michael Mina Group

Date

20 November

About This Project

CHALLENGE

• Build anticipation and awareness for new celebrity chef owned gourmet market

• Continue to provide ongoing attention and visibility post – opening

APPROACH

• Advance media relations educating consumers about celebrity chefs, Michael Mina and Don Pintabona.

• Conducted hard hat tours of key influencers and community groups throughout the market.

• Maximized opportunities for news coverage including job fair “Calling all Foodies”.

• Created and managed one of the most successful red carpet grand openings the area has seen.

RESULTS

• 37 Broadcast Television Segments

• 18 Print / Online Stories

• 55 Minutes – Combined Television Air Time (ALL EARNED MEDIA)

• 83 Million+ Total Audience reached (viewership and readership)

• 20 significant community relationships coordinated

• Supported collaboration with DALI Museum in St. Pete – FOOD IS ART exhibit

• Paella Party for Ferran Adria, Jose Andres & 500 friends

• Coordinated national, regional , local media publicity for 4+ years post opening