• Build anticipation and awareness for new celebrity chef owned gourmet market
• Continue to provide ongoing attention and visibility post – opening
• Advance media relations educating consumers about celebrity chefs, Michael Mina and Don Pintabona.
• Conducted hard hat tours of key influencers and community groups throughout the market.
• Maximized opportunities for news coverage including job fair “Calling all Foodies”.
• Created and managed one of the most successful red carpet grand openings the area has seen.
• 37 Broadcast Television Segments
• 18 Print / Online Stories
• 55 Minutes – Combined Television Air Time (ALL EARNED MEDIA)
• 83 Million+ Total Audience reached (viewership and readership)
• 20 significant community relationships coordinated
• Supported collaboration with DALI Museum in St. Pete – FOOD IS ART exhibit
• Paella Party for Ferran Adria, Jose Andres & 500 friends
• Coordinated national, regional , local media publicity for 4+ years post opening