Kilroy Agency | LOCALE Market / FarmTable Cucina – Michael Mina Group
15189
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LOCALE Market / FarmTable Cucina – Michael Mina Group

Date
About This Project

CHALLENGE

Build anticipation and awareness for new celebrity chef owned gourmet market

Continue to provide ongoing attention and visibility post – opening

APPROACH

Advance media relations educating consumers about celebrity chefs, Michael Mina and Don Pintabona.

Conducted hard hat tours of key influencers and community groups throughout the market.

Maximized opportunities for news coverage including job fair “Calling all Foodies”.

Created and managed one of the most successful red carpet grand openings the area has seen.

RESULTS

• 37 Broadcast Television Segments

• 18 Print / Online Stories

• 55 Minutes – Combined Television Air Time (ALL EARNED MEDIA)

• 83 Million+ Total Audience reached (viewership and readership)

• 20 significant community relationships coordinated

• Supported collaboration with DALI Museum in St. Pete – FOOD IS ART exhibit

• Paella Party for Ferran Adria, Jose Andres & 500 friends

• Coordinated national, regional , local media publicity for 4+ years post opening