La Segunda Bakery and Café

15506

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La Segunda Bakery and Café

Date

June 27, 2019

About This Project

CHALLENGE

• Grand Opening – 2nd Location in over 100 years

APPROACH

• Media Relations – advance, opening and post-opening

• Partnerships with regional community groups

RESULTS

• 3 Million+ Total Audience reached (viewership and readership)

• 44 Broadcast and Print/Online Stories

• 62+ Minutes – Combined Television Air Time (ALL EARNED MEDIA)

• $90,100 Publicity Value

• 45+ Community Connections